This Simple Trick Will Get You More Clients

This simple trick will get you more clients

You’re most likely familiar with Tiktok, Instagram reels and these short form content platforms that people love and use constantly.

What if I told you that on average every 10th video is an Ad? This means that during a 30 minute scrolling session these people encounter about 20-40 Ads on average.

That’s a lot and it means that your competition while running ads is incredibly high.

Most people usually skip the Ads because they are boring, long-winded, trying to shove something down their throat or because they’re simply uninteresting.

Standing apart from the crowd is difficult, but that’s what you should do in order to make successful Ads.

How to stand out from the Tsunami of Ads

People think that the problem is that it hasn’t reached enough people, so they spam the ‘boost’ button on Meta, hoping for the best.

It will get their Ads more eyeballs and more exposure, but ultimately the Ad itself will not succeed, because it’s still boring.

The problem is not the amount of people seeing the Ads, it’s the amount of people not watching it through.

You could have the best CTA, offer, script if it gets lost, because no one gets to it. They won’t get to it because the start of the Ad is not exciting, not engaging, it doesn’t hook the attention of people.

So what do you need? Not a ‘boost’, not more attention, you need a prominent hook.

How to forge a hook out of this world?

The first couple of seconds of a video can make or break an Ad, hence you need to spend extra time putting it together.

The most effective way to do this is to get to the point in the most concise way possible.

I’ll give you 2 examples and choose which one is better..

“Welcome to XZY Restaurant. We serve food. It’s... pretty good. You can eat here, if you want.”

The other one:

“Are looking for a place to dine with your colleagues, friends or significant other?”

So which one is better, do you reckon?

…Drumroll…

It’s the second one.

It’s much better, because it grabs the attention of people who are having this problem. It stops people from scrolling and think about it for a second:

“Wait, I’m looking for a place to dine. This is exactly for meeee.”

The first one is monoton, slow, unenergetic and doesn’t really do much. It’s kind of just sitting there.

“Yeah, another restaurant ad, whatever.”

The simple trick to hooks

You might’ve realized that I’ve highlighted the issue I’m solving for people. That’s exactly what you should do too.

Let’s say you’re a dog trainer. You might ask the people you’re advertising to:

“Are you struggling with teaching you dog tricks?”

or

“Is your dog misbehaving constantly”?

See? I’m asking them a question, which I can solve.

If they don’t have the issue I can solve, that’s fine, they’ll just keep scrolling, but if someone does, they’re instantly engaged.

Curious about how I could implement hooks in your business?

Do this:

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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