Lead The Way Of Your Leads, Or They’ll Turn Back

Lead The Way Of Your Leads, Or They’ll Turn Back

I want to tell you about this simple trick, because after I implemented it, all of my Ads skyrocketed. They are still flying.

It’s incredibly easy to do, but its absence can make your Ads miss out on a bunch of clients and sales.

You could have the perfect hook, the perfect content, the perfect Ad creative, but what does it matter if the lead disappears after looking at it?

Nothing.

You might ask: ‘Why would the lead not want to buy, if the Ad is immaculate?’

The answer is: They DO, want to buy.

They want to buy, but there is not a clear path for them to take after reading your Ad.

They’ve consumed the content put in front of them, with an open jaw, because it was so incredibly brilliant, but when they get to the end their brain is getting clustered.

It’s thinking…

…‘What should I do with this information?’...

…‘What should my next step be?’...

Then 'POOF' .They’re gone. The perfect lead is gone, because there were no further steps they could’ve made. The visible road ended, and they turned back.

How To Give The Roadmap To Leads

Giving instructions to leads is very simple, since the Ad is perfect, they will get to the end of it in no time, waiting for more.

The roadmap must be waiting for them there, ready to show them where to next.

The roadmap is a call to action, referred to as ‘CTA’.

The CTA doesn’t let the leads vanish, because when they get to the end of you Ad, the fog starts to ease and the road starts to clear out.

They can now keep on driving without having to think or stop.

That’s the power a good CTA has.

‘Ok, But How Do I Craft A Good CTA’

Making a great CTA depends on what you want the leads to do.

Multiple options are available while making a CTA:

• Get in contact with you - ‘Get in contact with us today: <link to get in contact>’

• Sign up for an email list - ‘Sign up for more information: <link to sign up>’

• Visit your online store - ‘Visit our online store: <link to your online store>’

• Schedule a meeting - ‘Schedule a meeting today: <link to schedule a meeting>’

As you can see, it’s very simple.

The first rule is that you must keep these instructions clear.

If you don’t, they’ll get lost in the fog, which is really not ideal.

So let’s start adding CTAs to your marketing. It’s easy, doesn’t cost anything and it can change EVERYTHING for you.

Talk soon,

Bence

Curious About How I’d Implement CTAs In Your Business?

Do this:

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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