If You Love Money, Avoid This Advertising Mistake

If You Love Money, Avoid This Advertising Mistake

A lot of owners are burning money, using Meta-Ads, without any care.

Entrepreneurs are good at managing and sorting out stuff in their own company, but they are not trained to do efficient marketing.

Let me tell you the secret not to make the same mistakes as the majority of business owners.

Stop Burning Money Using Meta-Ads

Meta-Ads is an incredibly useful platform, which allows people to do marketing both on Facebook and Instagram. This is not the problem.

The problem is that for most business owners, whose plate is already full of work and assignments regarding their company, it’s way too time consuming to understand, to setup and to manage.

Nevertheless, it must be tweaked, updated and taken care of consistently, to work as efficiently as possible.

So, what is the first solution people come up with?

“I’ll throw money at it, and it’ll work”

Meta-Ads has a function of boosting your ads, making it seemingly more effective, when in reality, you’re straight up burning money.

Using the boost on this platform will give you more exposure, but it will also grant you more restrains regarding the customization of your ads:

· You’re limited to only the post types that exist for organic posts.

· You can’t effectively target a particular audience.

· You can’t post the same ad on both Facebook and Instagram.

· You can’t upload square photos or customize the headline or description.

“So, what should I do, if even money didn't help?”

Start using the Meta-Ads tool, and stop pressing the ‘boost post’ button.

It gives you more customization options, more targeting and way more results, without spending your life savings.

As everything else, this still requires some time to forge.

Relevance is important when advertising on Facebook, hence the algorithm needs some time to realize you’re serious and push your ads to the front. But once it does, you’re off to the races.

This still costs some investment from your pocket, but it could be as low as the price of a coffee per day. Which is not a lot, compared to the boosting method.

When we work with clients, we have a simple goal. To get 2$ in return for investing 1$.

We do that by testing and tweaking consistently until we reach that goal.

If you want to see what we could do for your business, get in touch with us.