Here’s How To Use A Chainsaw In Sales

Here’s How To Use A Chainsaw In Sales

Do you know why most people skip your Ads?

For now let’s say you have a perfect headline and people who actually want to watch your Ad, but there’s still something holding it back from succeeding.

Let me tell you, people watch low quality videos or movies with nonsense titles. Do you know what people don’t like watching?

Booooooring movies.

Some movies are sooooo looooong winded that it’s unbearable to watch it through in one sitting.

People often fall into this trap while doing marketing.

They write a script with every bit of information about their life and company and their past and future and goals and ambitions. They are trying to reinvent the wheel, but it doesn’t work.

People prefer simple and easy.

If you make an Ad which is complex and intricate, don’t be surprised if it flops.

Stop Beating Around The Bush

You might be familiar with Lord of The Rings, the book. In that story everything is so precisely described and almost painted, but in Marketing, we do the opposite.

We don’t have to win awards for our Ads, we should rather make them work.

We have to cut through the clutter with a chainsaw and get to the point as soon as possible.

The reason for this is because people usually don’t care about you. They care about what you have to say and if you waffle constantly their attention will drop off.

Our goal is to get their attention and preserve it with our key points.

How To Cut Through The Clutter With A Chainsaw

Look at this sentence:

‘The scheduled meeting will, unfortunately, be postponed to a later time due to unforeseen circumstances, requiring all participants to adjust their agendas accordingly.’

Or this:

‘We are focused on increasing your client base through strategic marketing, tailored outreach, and enhanced networking efforts, aimed at bringing in more potential clients for your business.’

They are both incredibly boring, long winded. But why does it feel like that?

The problem with both sentences is that they contain mostly inactive words that don’t add anything to the message itself.

Let’s fix these now, so you see what an active sentence looks like.

‘The meeting will be delayed. Everyone should adjust their schedules.’

And this.

‘We will expand your client base with marketing.’

See? So much better.

No Waffling, no useless words, just raw information. Just how it should be.

Curious about how I could improve the Ads in your business?

Do this:

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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